Week 17:
Advertising is a major part of any business and can only be seen where a lot of eyes are. Since the old days, businesses have put up posters on walls of buildings many people walk by and even on billboards on the freeway. Now in 2018, many people's eyes are on their phones and laptops looking at social media. This, of course, is one of the most perfect places to advertise a business.
This class has taught me a lot of things about social media. I know communication between customers and the company is important for the company to Improve. Social media can not only be used as a way to advertise and let consumers know what's going on but also use it as feedback to improve the businesses that protect them and the consumers.
Through this class, I have also learned that beig efficient and consitent with your advertsing is also important. Posting a steady amount of times per week keeps viewers engaged and good numbers afloat. Businesses need attention and interest to stay alive because attention and interest equals money. Even the design of the posts are critical. A post has to be well-written to appear professional, positive, and pro-consumer as well as having an engaging image that will draw attention to the viewer. For example, if I were to advertise a new fast food burger, I would have to use a high quality image of the burger I'm selling as well as describe the delicious ingredients of the sandwich.
Twitter and Facebook being the most popular social media websites are the best places for every business. It's easy to post videos, photos, polls, etc., and both sites have data analytics that are easy enough to understand. These graphs tell how often viewers are engaging with the page and how well-received each post is. Businesses can reflect on this data and figure out what areas they can improve on and figure out what the consumer wants.
Overall, I did enjoy this class and I got a better understanding on how online marketing works. If my business were real, I would definitely use all the tools I have learned how to use in this class, whether it be Twitter, Facebook, or even Mailchimp. I can't just post an update every once in a while like I normally do on social media, I have to actually try and engage the consumers to keep business running. Without all I have learned, I think my business would be much more likely to become more irrelevant. Thank you Ms. Faulk for being an awesome teacher!
Wednesday, December 12, 2018
Sunday, December 9, 2018
Week 16
My personal favorite tools for my business social media were Twitter and the Facebook insights. Twitter is one of the most popular place to connect for gamers, so it makes sense for my business to post updates regularly there. Facebook is useful on that front too, though not as well-populated by gamers. Its analytics, however, seem to be very useful and accurate especially if my business gets a lot of traffic.
The platforms I would want to use are Twitter, Facebook, Twitch, and YouTube. Twitter and Facebook are what I would use to advertise my Twitch page and upcoming tournaments for people to compete in. While Facebook is not as popular with gamers, there still are plenty of gamers who use Facebook. Twitch is the most popular place for broadcasting tournaments whether they be online or offline. It's the most efficient and simple platform to stream to and epic moments can be clipped and viewed at later times. YouTube can be good for streaming too, though you cannot clip parts of streams and financial featurs like donations and subscriptions aren't as well acessible there. YouTube is better for uploading sections of one long stream each containing a set between two players in the stream's bracket. Sometimes one set in a tournament can be really exciting, especially grand finals.
If I had weekly tournaments going on, I would naturally stream them on Twitch every week. As soon as each set is done, I would upload them straight to YouTube so viewers can watch it again without having to find it on the whole recorded stream. When it comes to Twitter and Facebook, I will want to spend every now and then every week posting about upcoming tournaments. The more I post about it, the more attention it will recieve and the more likely people will show up.
Say for the next month, I would plan to advertise a new Smash Bros. tournament. I would have to make an exciting trailer for the tournament, create a page on the rules and details on smash.gg, create images for the tourney's theme with basic details for it like dates and location, and advertise every two days per week. I would post on the weekends and Wednesdays simplay because it's even and consistent. Once the tournament has come, I would stream it live on Twitch for everyone to watch and upload each recorded set on YouTube. Once the tournament comes to grand finals, I would advertise my Twitch page on Facebook and twitter once again before it starts since grand finals sets tend to be the most exciting part of tournaments. I would do the same thing for every tournament, especially major ones.
This amoun of work could grow my business because it could teach the consumer that my business is consitent and trustworthy for tournament details. This will help people join the tournaments, follow the business, and watch more of X-Tension Gaming's content on both Twitch and YouTube. People like consistency and clarity, and my business should follow that path to stay afloat and grow.
My personal favorite tools for my business social media were Twitter and the Facebook insights. Twitter is one of the most popular place to connect for gamers, so it makes sense for my business to post updates regularly there. Facebook is useful on that front too, though not as well-populated by gamers. Its analytics, however, seem to be very useful and accurate especially if my business gets a lot of traffic.
The platforms I would want to use are Twitter, Facebook, Twitch, and YouTube. Twitter and Facebook are what I would use to advertise my Twitch page and upcoming tournaments for people to compete in. While Facebook is not as popular with gamers, there still are plenty of gamers who use Facebook. Twitch is the most popular place for broadcasting tournaments whether they be online or offline. It's the most efficient and simple platform to stream to and epic moments can be clipped and viewed at later times. YouTube can be good for streaming too, though you cannot clip parts of streams and financial featurs like donations and subscriptions aren't as well acessible there. YouTube is better for uploading sections of one long stream each containing a set between two players in the stream's bracket. Sometimes one set in a tournament can be really exciting, especially grand finals.
If I had weekly tournaments going on, I would naturally stream them on Twitch every week. As soon as each set is done, I would upload them straight to YouTube so viewers can watch it again without having to find it on the whole recorded stream. When it comes to Twitter and Facebook, I will want to spend every now and then every week posting about upcoming tournaments. The more I post about it, the more attention it will recieve and the more likely people will show up.
Say for the next month, I would plan to advertise a new Smash Bros. tournament. I would have to make an exciting trailer for the tournament, create a page on the rules and details on smash.gg, create images for the tourney's theme with basic details for it like dates and location, and advertise every two days per week. I would post on the weekends and Wednesdays simplay because it's even and consistent. Once the tournament has come, I would stream it live on Twitch for everyone to watch and upload each recorded set on YouTube. Once the tournament comes to grand finals, I would advertise my Twitch page on Facebook and twitter once again before it starts since grand finals sets tend to be the most exciting part of tournaments. I would do the same thing for every tournament, especially major ones.
This amoun of work could grow my business because it could teach the consumer that my business is consitent and trustworthy for tournament details. This will help people join the tournaments, follow the business, and watch more of X-Tension Gaming's content on both Twitch and YouTube. People like consistency and clarity, and my business should follow that path to stay afloat and grow.
Monday, December 3, 2018
Week 15: Part 2
Aztec Brewing's analytics seem to have a really good data. According to the reactions chart, the business has had a steady amount of reactions, shares, comments, etc. However, the shares and comments seem to have low numbers compared to the reactions and other actions. The highest peak for shares and comments seem to be up to at least 5 each, 5 comments between Nov. 8th and 10th and 5 shares between Nov. 14 and 16th. Throughout the entire month, the number of reactions seem to average 10 to 15 reactions a day with higher peaks being up to 27. The highest in the entrie month was near 80 reactions on Nov. 20th. As for the other actions, it seems to have been scaling up and down throughout the month with the highest peak at almost 50 actions on Nov. 24th. On the recommendations chart, recommendations have only averaged to 1 recommendation through the month but as peaked at 6 recommendations between Nov. 24th and 26th.
According to the page views chart, the most common demographic that views Aztec's page is men aged between 18 and over 65 years old. The highest amount of male viewers, which is a total of 16, are aged 25-34. As for the women, the common age is also between 18-65+ years old, but the highest amount of female viewers (being 10) are aged 45-54. Of course, the most people that viewed the page are from the U.S. with very little coming from the U.K., India, Phillipines, and Mexico. Most of the U.S. viewers live in San Diego compared to Vista, Oceanside, Carlsbad, and San Marcos.
In the overview page, it says that page views have gone up 21%, likes have gone up 71%, and recommendations have gone up 133%, all statistics being of this last week alone. However, post reaches have gone down 19%, engagements have decreased by 12%, and page responsiveness has gone down by 57%. Either way, the page has pretty good numbers for the amount of likes and oage interactions from viewers. The most popular post of the last week was a post announcing a new black raspberry drink with a a total of over 900 reaches, 10 clicks, and 17 reactions. This obviously is the reason the page numbers have been very well increased.
As of the date the screenshot was taken, the amount of followers the page has is over 11,000 though that number has hardly changed throughout the entire month. The highest amount of follows happened via an "uncategorized desktop" on Nov. 26th while most of follows happened through the entire month by visiting the page itself. Searching wasn't the more common cause of the follows, but it did bring more followers than visiting the page. Not a single follow, however, came from the posts at any time during the month. There have been up to a total of 3 likes and 3 unlikes in the entire month, but the unlikes happened arguably more often than the likes. None of the likes were paid since the business is too small for paid ratings.
Post reach has totaled up to 1,000 people in early and late November and averaged throughout the month around 600 people. General reach, however, has totaled up to 2,000 people also in early and late November and has averaged around 1,500 people. Most of these people have been reached on their phones while only half of them were reached on their computers.
All of these are very good numbers for a small business like Aztec, and even better thanks to the one post last week. I would like to congratulate Ms. Faulk on these statistics and i hope her business continues to be this successful, if not, more.
Saturday, December 1, 2018
Week 15: Part 1
There may not be too many tools in Google Analytics to help out my type of business, but there are a few I can think that could be useful for it.
The first feature I feel would be useful for my business would be the audience reports. These reports can tell me how active the users can interact with my posts and get a good understanding on what my viewers would want. The Google Ads reports could also be useful in showing how many people see my ads and click on them to come to my apps. Importing data from external sources seems to be quite useful since my advertising can go beyond Google Ads, such as Twitter or Facebook ads. I could use the diagnostics tool to keep an eye for any any potentails flaws in my advertising such as poorly configured code on my pages. Google AdSense is also very useful in bringing in ad revenue on third-party websites or any popular website that allows it.
Businesses like mine don't really use these tools probably because they are not very big corporations that can afford the advertising, but if they were, I'm very sure they would use the tools I mentioned at the very least. My business is simply to advertise tournaments and VoDs of tournaments, but said tournaments aren't going to be very big especially since my business is practically very small. Still, when my business does have good ads, these tools will be very useful in creating more ads and keep giving it more attention.
There may not be too many tools in Google Analytics to help out my type of business, but there are a few I can think that could be useful for it.
The first feature I feel would be useful for my business would be the audience reports. These reports can tell me how active the users can interact with my posts and get a good understanding on what my viewers would want. The Google Ads reports could also be useful in showing how many people see my ads and click on them to come to my apps. Importing data from external sources seems to be quite useful since my advertising can go beyond Google Ads, such as Twitter or Facebook ads. I could use the diagnostics tool to keep an eye for any any potentails flaws in my advertising such as poorly configured code on my pages. Google AdSense is also very useful in bringing in ad revenue on third-party websites or any popular website that allows it.
Businesses like mine don't really use these tools probably because they are not very big corporations that can afford the advertising, but if they were, I'm very sure they would use the tools I mentioned at the very least. My business is simply to advertise tournaments and VoDs of tournaments, but said tournaments aren't going to be very big especially since my business is practically very small. Still, when my business does have good ads, these tools will be very useful in creating more ads and keep giving it more attention.
Monday, November 26, 2018
Week 14
This ad is a VoD for a match I recently streamed. I didn't include a call to action button because none of them really matched what would happen if the viewer clicked the link, which of course is take them to YouTube. It would actually be better the way this ad appears since it is honest and offers only a YouTube video. The thumbnail is of course showing the viewer a general idea of what they are about to see: Kid Cobra fighting Max Brass with really long arms. If the thumbnail weren't there, the viewer would much more likely be confused as to what ARMS is and probably distrust this ad and move on.
This ad is of course a link to my YouTube channel. Since I am the creator of the X-Tension Gaming business, I might as well advertise my channel. What's most effective here in this ad is the description. I am pretty well-known in the ARMS community already and have a decent following on my channel. If I use myself as a way to advertise my business, the people who recognize me will be more likely to check out my page. My call-to-action button was of course a subscribe button since it is a YouTube channel I am advertising.
This ad more so advertises an event rather than the page. However, people can trust this page as long as I keep notifying players what tournaments they can sign up for and credit my page as reliable source for advertising upcoming events. In the description, I advertise not only a chance to play ARMS offline, but also a chance to help raise money charity. There are people out there who want be helpful and kind and reaching out to that demographic could improve the numbers. To show how legitimate this event is, I also name one of the specific charities that this event is working with. To show what players can experience at the event, I use a clip from last year's Smash Out to demonstrate what it can look like. My call-to-action button is simply "learn more," because I don't detail it as much as the link I give here. It encourages the viewer to get more info on the event and makes them more likely to sign up rather than scroll down and be indifferent about this ad.
An objective for advertising is simply a goal to help grow a business. My best objective for my business is brand awareness since my brand is small. I advertise ARMS content, events, streams, etc. I want people to be aware of my page and rely on it as a good source for what I advertse. If my business were bigger, my objective would simply be traffic to keep the business afloat. Business can't run without good traffic otherwise they shut down. Either way, the goal is to get attention and attention for businesses equal money.
Thursday, November 15, 2018
Week 13: Part 1
2GGaming, Level Up Live, VG BootCamp, CEO Gaming, and Most Valuable Gaming all tend to use Twitter, Facebook, and YouTube for advertising. The only times any of these businesses use YouTube for advertising is usually to announce a new upcoming major tournament event. They usually present in an epic style with epic music playing with it announcing the games that will have tournaments there. This is definitely effective as it can create excitement and an urge to go for the consumer.
On Twitter and Facebook, they tend to announce upcoming tournaments but through a less exciting post since it is usually just text and a picture. The pictures are usually very well-designed and appealing to draw basic attention, but what matters more is what is the picture or post about. The posts should be able to answer questions like "Where is this event held? What games will be there? Can this game be there? etc." The businesses can also create polls to see what the consumer wants to see. These polls are usually to add different games in future tournaments whether they be regular or annual. Sometimes, these business will even share clips of amazing high-level play from one of their players to showcase what the business is all about. If the business doesn't promise high-level gameplay, there's no point in being a high-level competitive gaming business. All of these ways of marketing are the best way to advertise a gaming business whether it'd be a tournament organizer or eSports team.
2GGaming, Level Up Live, VG BootCamp, CEO Gaming, and Most Valuable Gaming all tend to use Twitter, Facebook, and YouTube for advertising. The only times any of these businesses use YouTube for advertising is usually to announce a new upcoming major tournament event. They usually present in an epic style with epic music playing with it announcing the games that will have tournaments there. This is definitely effective as it can create excitement and an urge to go for the consumer.
On Twitter and Facebook, they tend to announce upcoming tournaments but through a less exciting post since it is usually just text and a picture. The pictures are usually very well-designed and appealing to draw basic attention, but what matters more is what is the picture or post about. The posts should be able to answer questions like "Where is this event held? What games will be there? Can this game be there? etc." The businesses can also create polls to see what the consumer wants to see. These polls are usually to add different games in future tournaments whether they be regular or annual. Sometimes, these business will even share clips of amazing high-level play from one of their players to showcase what the business is all about. If the business doesn't promise high-level gameplay, there's no point in being a high-level competitive gaming business. All of these ways of marketing are the best way to advertise a gaming business whether it'd be a tournament organizer or eSports team.
Sunday, November 11, 2018
Week 12: Part 2
Twitch would easily be the best source for my business. Twitch is a video broadcasting platform usually used by gamers. Here, streamers can stream themselves playing any game they want and get in touch with random users in a chat box. Those users can also financially support the streamers through paid channel subscriptions, giving bits (Twitch's digital currency), or even just donating money. However, you will need a good amount of average viewers in order to gain any revenue, even advertisements. Businesses like mine use this platform as one of the many paths of revenue for them. Gamers want to see high-level gameplay and Twitch allows us to catch potential excitement live without any spoilers otherwise. While the amount of live viewers will generate enough money as it is, the extra options to support financialy through subscriptions and donations are certainly more beneficial. YouTube's live streaming can work the exact same way, though donations are accepted through Twitch. Some streamers use both at the same time potentially doubling the revenue. Either way, Twitch is definitely the best source of revenue for eSports businesses like mine.
Twitch would easily be the best source for my business. Twitch is a video broadcasting platform usually used by gamers. Here, streamers can stream themselves playing any game they want and get in touch with random users in a chat box. Those users can also financially support the streamers through paid channel subscriptions, giving bits (Twitch's digital currency), or even just donating money. However, you will need a good amount of average viewers in order to gain any revenue, even advertisements. Businesses like mine use this platform as one of the many paths of revenue for them. Gamers want to see high-level gameplay and Twitch allows us to catch potential excitement live without any spoilers otherwise. While the amount of live viewers will generate enough money as it is, the extra options to support financialy through subscriptions and donations are certainly more beneficial. YouTube's live streaming can work the exact same way, though donations are accepted through Twitch. Some streamers use both at the same time potentially doubling the revenue. Either way, Twitch is definitely the best source of revenue for eSports businesses like mine.
Thursday, November 8, 2018
Week 12: Part 1
There aren't a whole lot of useful platforms for my business, but I know one website that businesses like mine use a lot, and that's smash.gg. This website allows businesses to create an easy way for players to register for an event, see who's going to it, and what's going on in the bracket. Businesses will use this to advertise an upcoming event and list details of where and when it will be held, and charge a certain price for each individual game/tournament, such as $10 for Smash Bros. or $5 for ARMS. Each tournament shows how many people have registered and are supposed to be going. While I can't necessarily control who comes to my tournaments, this feature is still useful since it can actually convince more players to come. If top Melee player HungryBox decided to come to my tournament, this would encourage Melee fans to come too just to meet HungryBox, creating more revenue. I personally have been to tournaments where players used this website to also see who's where in the tournament bracket. It's definitely a very useful website for both the business and the players. The players can register for a tournament very easily and it creates an easy path for registration sales. And while it doesn't have any communication like other social platforms, it still is the go-to website for competitive gaming businesses.
There aren't a whole lot of useful platforms for my business, but I know one website that businesses like mine use a lot, and that's smash.gg. This website allows businesses to create an easy way for players to register for an event, see who's going to it, and what's going on in the bracket. Businesses will use this to advertise an upcoming event and list details of where and when it will be held, and charge a certain price for each individual game/tournament, such as $10 for Smash Bros. or $5 for ARMS. Each tournament shows how many people have registered and are supposed to be going. While I can't necessarily control who comes to my tournaments, this feature is still useful since it can actually convince more players to come. If top Melee player HungryBox decided to come to my tournament, this would encourage Melee fans to come too just to meet HungryBox, creating more revenue. I personally have been to tournaments where players used this website to also see who's where in the tournament bracket. It's definitely a very useful website for both the business and the players. The players can register for a tournament very easily and it creates an easy path for registration sales. And while it doesn't have any communication like other social platforms, it still is the go-to website for competitive gaming businesses.
Wednesday, October 31, 2018
Week 11: Part 1
For email newsletters, I could show the winners of any previous tournaments of a certain game. Usually in social media, businesses like mine tend to tweet about the winners of the tournament they just competed in. Tournaments are often collected in a series such as Wednesday Night Fights in California or Xanadu in Maryland. This is so they can continue to advertise the tournaments they hold so the consumer knows what it is and when they can go. Advertising a tournament series and the winner of each one in my newsletter would basically say "if you come to this tournament, this could be you and you could win this prize money!" I could also advertise the upcoming tournaments that I could potentially have before they start again including dates, prices of entry, etc. Some announcements such as upcoming majors and supporting team members going to tournaments would be nice for fans of my business and increase potential sales in entries for tournaments mentioned. With all this information, I would send out the newsletters weekly. This is because If I were to do this everyday, I would have nothing to talk about since most major information such as future plans and tournaments happen randomly and would be a wasted effort. Plus, emailing nowadays is not the same as instant messaging. People don't always check their email every single day, so information in daily newsletters would quickly become irrelevant and harder to follow. Once a week will help the consumer make plans for the tournaments mentioned, and will only take a little time out of their week to read. While Facebook and especially Twitter are best for announcing upcoming events, this could also be useful to consumers who don't use social media and especially the people who enjoy my business.
For email newsletters, I could show the winners of any previous tournaments of a certain game. Usually in social media, businesses like mine tend to tweet about the winners of the tournament they just competed in. Tournaments are often collected in a series such as Wednesday Night Fights in California or Xanadu in Maryland. This is so they can continue to advertise the tournaments they hold so the consumer knows what it is and when they can go. Advertising a tournament series and the winner of each one in my newsletter would basically say "if you come to this tournament, this could be you and you could win this prize money!" I could also advertise the upcoming tournaments that I could potentially have before they start again including dates, prices of entry, etc. Some announcements such as upcoming majors and supporting team members going to tournaments would be nice for fans of my business and increase potential sales in entries for tournaments mentioned. With all this information, I would send out the newsletters weekly. This is because If I were to do this everyday, I would have nothing to talk about since most major information such as future plans and tournaments happen randomly and would be a wasted effort. Plus, emailing nowadays is not the same as instant messaging. People don't always check their email every single day, so information in daily newsletters would quickly become irrelevant and harder to follow. Once a week will help the consumer make plans for the tournaments mentioned, and will only take a little time out of their week to read. While Facebook and especially Twitter are best for announcing upcoming events, this could also be useful to consumers who don't use social media and especially the people who enjoy my business.
Monday, October 29, 2018
Week 10: Part 2
Really, the only category I woul blog about is competitive gaming. I would usually tend to talk about just the video games since gamers are my target audience. I would want to blog about upcoming events for various video game tournaments for ARMS and whatnot. The ARMS community would enjoy the stuff I write about especially in a day and age where ARMS barely has any exposure at all. However, Smash Bros. is a humungously popular franchise especially since the newest game, Super Smash Bros. Ultimate, is coming in around one month. Before the game's release, I could talk about potential competitive features and torunaments or analyze the new characters being added to the game. After the release, however, I could talk about my impressions on how each character feels, what stages will be allowed in tournaments, and expermient with the new modes they have added to the game such as the Final Smash meter (a meter that is built up over time to unleash a special move). Either way, my core audience is competitive gamers, especially Nintendo fans, and I will exclusively blog about my thoughts on these things. And if people are interested enough in my opinions, they could ending supporting my business.
Really, the only category I woul blog about is competitive gaming. I would usually tend to talk about just the video games since gamers are my target audience. I would want to blog about upcoming events for various video game tournaments for ARMS and whatnot. The ARMS community would enjoy the stuff I write about especially in a day and age where ARMS barely has any exposure at all. However, Smash Bros. is a humungously popular franchise especially since the newest game, Super Smash Bros. Ultimate, is coming in around one month. Before the game's release, I could talk about potential competitive features and torunaments or analyze the new characters being added to the game. After the release, however, I could talk about my impressions on how each character feels, what stages will be allowed in tournaments, and expermient with the new modes they have added to the game such as the Final Smash meter (a meter that is built up over time to unleash a special move). Either way, my core audience is competitive gamers, especially Nintendo fans, and I will exclusively blog about my thoughts on these things. And if people are interested enough in my opinions, they could ending supporting my business.
Wednesday, October 24, 2018
Week 10: Part 1
Usually, in social media, it makes sense to add a personal touch to a post if the user is the face of the business or to market the true passion of why the business exists. This is usually for personal, smaller local businesses. It helps relate to the customer on what they enjoy about the business. In larger corporate businesses, however, it's usually best to not add a personal touch to the posts because large companies are run by tons of people. The CEO may post on their own social media, but never on the company's. Companies exist to make money and sell, and any post you see from a large company will advertise like it's selling you something rather than expressing how they personally feel. Just because one person feels one way about the company they work for doesn't mean everyone feels the exact same way. Therefore, it is best to sell with a positive vibe about a product despite how the employees feel.
Usually, in social media, it makes sense to add a personal touch to a post if the user is the face of the business or to market the true passion of why the business exists. This is usually for personal, smaller local businesses. It helps relate to the customer on what they enjoy about the business. In larger corporate businesses, however, it's usually best to not add a personal touch to the posts because large companies are run by tons of people. The CEO may post on their own social media, but never on the company's. Companies exist to make money and sell, and any post you see from a large company will advertise like it's selling you something rather than expressing how they personally feel. Just because one person feels one way about the company they work for doesn't mean everyone feels the exact same way. Therefore, it is best to sell with a positive vibe about a product despite how the employees feel.
Monday, October 15, 2018
Week 8: Part 2
I see a lot of eSports teams and businesses use visual platforms like YouTube and Twitter. They always use YouTube to upload the VoDs from their livestreams and announce new events on their Twitter and Facebook. 2GGaming uploads their VoDs on YouTube usually righter after they stream an event every week. They also post on Twitter every few hours in a day, usually to advertise a stream or an upcoming event. This last post they made however was announcing that they are looking for tournament organizers for different competitive games. And even though they over 35,000 followers, they only average so few likes and comments on their posts.
Level Up Series does the exact same thing, only they use other YouTube channels like Body Count Fighting to upload all of their VoDs. They don't post on Twitter or Facebook as often as 2GGaming unless they were holding one of their Wednesday Night Fights tournaments the day of. Similar to 2GGaming, however, they have a great amount of followers but barely get any traction in terms of likes and comments.
Since Echo Fox is more of a team than a tournament holder, they upload highlight reels and player interviews instead of tournament matches. They pretty much just upload whenever they want and don't really have an upload schedule for their channel. The same goes for their Twitter account. They only upload pretty much whenever they want and when they do, it's usually about a team member's highlight in a game or an update with their business. They have over 90,000 followers and don't get thet many likes or comments, but definitely get more than 2GGaming and Level Up Series. This is probably because Echo Fox involves more games than just fighting games.
VGBootCamp is often involved with major tournaments for Super Smash Bros. as well as their own venue in Maryland. As a result they upload videos on their channel pretty much every day. This is usually for Smash 4 or Smash Melee, and other times Tekken 7, Street Fighter, or DragonBall FighterZ. They also advertise these new VoDs on their twitter page the same day they upload the videos, leaving less room for highlight posts or other ads. They have over 50,000 followers but hardly get any traction on their posts. This is probably because they upload so frequently, the viewer will barely want to see the videos. Still, it's a good idea to upload all VoDs so the viewer can look for it with ease.
By the way, one thing these businesses have in common when it comes to YouTube is their thumbnails. They have the names of the players from the videos matches, the character they used, the day it was streamed, where they are in the tournament bracket, what game they are playing, and what event it is. This is visual communication for the viewer since YouTube only shows so many words on a YouTube video. I too have done this for SoCal ARMS where I made thumbnails for the VoDs of the ARMS tournaments they streamed.
I guess what I can learn from all this for my own business is that I must post frequently enough to keep my audience engaged or at least provide for convenience. It may not gain much traction but that shouldn't be the point of my posts. As long as I have enough viewers on my Twitch channel and the many VoDs I would upload, social media will still be the best tool for my business.
I see a lot of eSports teams and businesses use visual platforms like YouTube and Twitter. They always use YouTube to upload the VoDs from their livestreams and announce new events on their Twitter and Facebook. 2GGaming uploads their VoDs on YouTube usually righter after they stream an event every week. They also post on Twitter every few hours in a day, usually to advertise a stream or an upcoming event. This last post they made however was announcing that they are looking for tournament organizers for different competitive games. And even though they over 35,000 followers, they only average so few likes and comments on their posts.
Level Up Series does the exact same thing, only they use other YouTube channels like Body Count Fighting to upload all of their VoDs. They don't post on Twitter or Facebook as often as 2GGaming unless they were holding one of their Wednesday Night Fights tournaments the day of. Similar to 2GGaming, however, they have a great amount of followers but barely get any traction in terms of likes and comments.
Since Echo Fox is more of a team than a tournament holder, they upload highlight reels and player interviews instead of tournament matches. They pretty much just upload whenever they want and don't really have an upload schedule for their channel. The same goes for their Twitter account. They only upload pretty much whenever they want and when they do, it's usually about a team member's highlight in a game or an update with their business. They have over 90,000 followers and don't get thet many likes or comments, but definitely get more than 2GGaming and Level Up Series. This is probably because Echo Fox involves more games than just fighting games.
VGBootCamp is often involved with major tournaments for Super Smash Bros. as well as their own venue in Maryland. As a result they upload videos on their channel pretty much every day. This is usually for Smash 4 or Smash Melee, and other times Tekken 7, Street Fighter, or DragonBall FighterZ. They also advertise these new VoDs on their twitter page the same day they upload the videos, leaving less room for highlight posts or other ads. They have over 50,000 followers but hardly get any traction on their posts. This is probably because they upload so frequently, the viewer will barely want to see the videos. Still, it's a good idea to upload all VoDs so the viewer can look for it with ease.
By the way, one thing these businesses have in common when it comes to YouTube is their thumbnails. They have the names of the players from the videos matches, the character they used, the day it was streamed, where they are in the tournament bracket, what game they are playing, and what event it is. This is visual communication for the viewer since YouTube only shows so many words on a YouTube video. I too have done this for SoCal ARMS where I made thumbnails for the VoDs of the ARMS tournaments they streamed.
I guess what I can learn from all this for my own business is that I must post frequently enough to keep my audience engaged or at least provide for convenience. It may not gain much traction but that shouldn't be the point of my posts. As long as I have enough viewers on my Twitch channel and the many VoDs I would upload, social media will still be the best tool for my business.
Thursday, October 11, 2018
Week 8: Part 1
Businesses like X-Tension Gaming pretty much require social media for advertising, especially since most gamers in the world stay online for most of the time in their day. There are many popular platforms for it and I'm going to express my thoughts on each one for my business.
YouTube is definitely one of the best choices. Often times, tournaments are live-streamed and recorded which in of itself generates great revenue depending on the game you're streaming. However, not everyone has time to watch it live, so uploading each match from a tournament as its own video on YouTube is actually useful for those who haven't had the chance to catch the tournament live. Not only that, but it also serves as examples for players to learn from. For example, if I wanted to get better at ARMS, and there is a video of a match between two top players, I could look at what each player is doing and try it out when I play the game for myself. These VoDs (video on demand) generate good numbers too depending on the game and the can get even more popular if the players have exciting matches.
Facebook is pretty good for my business too. I can update my audience with what new events are going to happen in the future and advertise the VoDs or the streams. With the events to, I can invite my audience to come join with the event maker tool whether they want to spectate or compete.
Twitter is just as useful as Facebook. I can update my audience, advertise my events, VoDs, and streams. The only real differences are that Facebook doesn't have an event maker tool, but a majority of gamers I've seen use Twitter more than any other social platform.
Instagram isn't as viable but still somewhat viable. I can still update my audience and what not but you need to post a picture or a video to make a post. That's not really that big of a deal, but I have never really seen any other businesses like Level Up or VG BootCamp use Instagram, let alone gamers in general. Thus, I feel conflicted as to whether Instagram is worth it for my business or not.
Snapchat is definitely not a good platform for my business. Posts in a user's story only last up to 24 hours and I can't necessarily advertise an event through that. My audience has to know whether a tournament is coming up or not and not everyone will catch the announcement the day it was made. This could actually negatively affect the number of people going to the event or even seeing the posts. Also, I don't think you can use hyperlinks in the posts you make, making it harder for my audience to find the VoDs or streams.
Finally, Pinterest is just as useless as Snapchat if not, more useless for my business. First off, 80% of Pinterest users are women, and while there are female gamers in the world, there are still more male gamers than female in the entire world. Second, Pinterest is designed to show off things like recipes, decorations, etc. I have never seen anyone use Pinterest to update their audience or schedule events and even if I were to, Pinterest would not be the first place gamers would look in to find details for a tournament. It wouldn't make sense to advertise in an area where hardly any of your intended demographic resides.
YouTube, Twitter, and Facebook are defintely my go-to choices for advertising. It's no secret that many gamers worldwide use these platforms, so it would be best to reach out to my audience this way.
Businesses like X-Tension Gaming pretty much require social media for advertising, especially since most gamers in the world stay online for most of the time in their day. There are many popular platforms for it and I'm going to express my thoughts on each one for my business.
YouTube is definitely one of the best choices. Often times, tournaments are live-streamed and recorded which in of itself generates great revenue depending on the game you're streaming. However, not everyone has time to watch it live, so uploading each match from a tournament as its own video on YouTube is actually useful for those who haven't had the chance to catch the tournament live. Not only that, but it also serves as examples for players to learn from. For example, if I wanted to get better at ARMS, and there is a video of a match between two top players, I could look at what each player is doing and try it out when I play the game for myself. These VoDs (video on demand) generate good numbers too depending on the game and the can get even more popular if the players have exciting matches.
Facebook is pretty good for my business too. I can update my audience with what new events are going to happen in the future and advertise the VoDs or the streams. With the events to, I can invite my audience to come join with the event maker tool whether they want to spectate or compete.
Twitter is just as useful as Facebook. I can update my audience, advertise my events, VoDs, and streams. The only real differences are that Facebook doesn't have an event maker tool, but a majority of gamers I've seen use Twitter more than any other social platform.
Instagram isn't as viable but still somewhat viable. I can still update my audience and what not but you need to post a picture or a video to make a post. That's not really that big of a deal, but I have never really seen any other businesses like Level Up or VG BootCamp use Instagram, let alone gamers in general. Thus, I feel conflicted as to whether Instagram is worth it for my business or not.
Snapchat is definitely not a good platform for my business. Posts in a user's story only last up to 24 hours and I can't necessarily advertise an event through that. My audience has to know whether a tournament is coming up or not and not everyone will catch the announcement the day it was made. This could actually negatively affect the number of people going to the event or even seeing the posts. Also, I don't think you can use hyperlinks in the posts you make, making it harder for my audience to find the VoDs or streams.
Finally, Pinterest is just as useless as Snapchat if not, more useless for my business. First off, 80% of Pinterest users are women, and while there are female gamers in the world, there are still more male gamers than female in the entire world. Second, Pinterest is designed to show off things like recipes, decorations, etc. I have never seen anyone use Pinterest to update their audience or schedule events and even if I were to, Pinterest would not be the first place gamers would look in to find details for a tournament. It wouldn't make sense to advertise in an area where hardly any of your intended demographic resides.
YouTube, Twitter, and Facebook are defintely my go-to choices for advertising. It's no secret that many gamers worldwide use these platforms, so it would be best to reach out to my audience this way.
Monday, October 8, 2018
Week 7: Part 2
X-Tension Gaming needs members to operate. I believe this will engage my audience because people will often want to get to know the team more. Other real teams like Team Liquid or Cloud 9 usually have interesting personas. Team Liquid has the famous Smash Melee player HungryBox who has many fans, and Cloud 9 had the famous Counter-Strike: Global Offensive player Shroud who also has a lot of fans. Introducing new players in the team will create more advertising for the team as long as each member has decently-numbered fanbase.
(This post is made to be used as an example for this class. I'm not actually going to Atlanta sadly.)
This post shows the audience that their team will be at a big tournament like this one. The audience would want to either go to the event themselves to meet the team or simply watch them live online. It keeps the audience and fanbase updated on what's going on with the team and where they are going to be playing next.
This post advertises the chance to chat with me and to support my content too. It also shows the audience what kinda of gameplay you would expect to see from me, which creates a chance of interesting the audience and developing a fanbase. Showing support and love for your team is always a good marketing strategy to generate more numbers.
Thursday, October 4, 2018
Week 7: Part 1
Three of the pages I liked were Super Smash Bros., DragonBall FighterZ, and Nintendo. I chose these three because all of them have a passionate community that stay consistent with new updates. For example, Smash and DBFZ could announce a new character and I could share with my viewers who are into those games to show I'm just as passionate as they are about those games.
The other pages are gaming teams that hold tournaments at various venues across the country. 2GGaming and Level Up hold tournaments in the southern California region making it convenient for my home business to work with them. I could hold tournaments at their venues and bring in more players from my area. VG BootCamp and eSports Arena are more out of state and I could affiliate with them to appeal to gamers outside of California.
Three of the pages I liked were Super Smash Bros., DragonBall FighterZ, and Nintendo. I chose these three because all of them have a passionate community that stay consistent with new updates. For example, Smash and DBFZ could announce a new character and I could share with my viewers who are into those games to show I'm just as passionate as they are about those games.
The other pages are gaming teams that hold tournaments at various venues across the country. 2GGaming and Level Up hold tournaments in the southern California region making it convenient for my home business to work with them. I could hold tournaments at their venues and bring in more players from my area. VG BootCamp and eSports Arena are more out of state and I could affiliate with them to appeal to gamers outside of California.
Monday, October 1, 2018
Week 6
Post reaches on Facebook are simply when people have looked at the posts you made, while post engagement is the viewers actually engaging with the post such as commenting or sharing. It's important to know the difference because the reaches will tell you if you are finding your target demographic and engagement will show how many people actually care enough to interact with your facebook page. You can use these "insights," as Facebook calls them, to have a better idea of who your perfect customer could be. With this in mind, you can improve your advertising and understand what your audience expects out of your business. For example, I know that video games aren't just popular with young adults but kids too, so if my insights showed a lot of kids see my page, I could use that and market more towards the kids and the young adults to keep both demographics happy.
Post reaches on Facebook are simply when people have looked at the posts you made, while post engagement is the viewers actually engaging with the post such as commenting or sharing. It's important to know the difference because the reaches will tell you if you are finding your target demographic and engagement will show how many people actually care enough to interact with your facebook page. You can use these "insights," as Facebook calls them, to have a better idea of who your perfect customer could be. With this in mind, you can improve your advertising and understand what your audience expects out of your business. For example, I know that video games aren't just popular with young adults but kids too, so if my insights showed a lot of kids see my page, I could use that and market more towards the kids and the young adults to keep both demographics happy.
Sunday, September 23, 2018
Week 5: Part 2
Obviously, my target market for my business, X-Tension Gaming, is of course competitive gamers. In order to generate sales, I need to include a large variety of competitive games that people enjoy, such as Super Smash Bros. or DragonBall FighterZ. I also need to make sure the venue is comfortable and appealing so that visitors that aren't competing would enjoy it too.
If people want to compete, they have to pay a venue fee plus a certain amount of money depending on how many games they want to compete in. If they just want to spectate a game, they would only have to pay the venue fee. To be increase more sales however, the prices need to be lower for each game a person plays. In major tournaments, regular registration can usually cost half a hundred dollars. My intention would be to make that lower since the venue wouldn't be too big and it would appeal to customers who want to save money.
Obviously, my target market for my business, X-Tension Gaming, is of course competitive gamers. In order to generate sales, I need to include a large variety of competitive games that people enjoy, such as Super Smash Bros. or DragonBall FighterZ. I also need to make sure the venue is comfortable and appealing so that visitors that aren't competing would enjoy it too.
If people want to compete, they have to pay a venue fee plus a certain amount of money depending on how many games they want to compete in. If they just want to spectate a game, they would only have to pay the venue fee. To be increase more sales however, the prices need to be lower for each game a person plays. In major tournaments, regular registration can usually cost half a hundred dollars. My intention would be to make that lower since the venue wouldn't be too big and it would appeal to customers who want to save money.
Wednesday, September 19, 2018
Week 5: Part 1:
Both Subway and Hungry Bear are of course trying to sell sandwiches. Their market ranges from simply people who like sandwiches to people who want to eat better. Subway's main item is, as everyone knows, sub sandwiches on long bread as well as wraps, while Hungry Bear sells a larger variety of sandwiches whether it be a sub or sliced bread sandwich. Both advertise their sandwiches as healthy in the most possible way, especially Hungry Bear. As for the design of the websites, tends to use a more modern tone look trendy and popular, while Hungry Bear goes for a slightly gritty and unrobotic tone. Hungry Bear seems to really want to advertise and brag how fresh they are even using wood as a background. Subway keeps its modern tone and seem to depend more on the appeal of their brand rather than the appeal of the website. Overall, I can conclude Subway tries to market best towards the modern public and Hungry Bear markets towards that and the fresh food lovers. Each both have a good website design, and both will appeal towards their markets quite well as long as the focus is on the product it sells. Personally, I feel like in this contest, Hungry Bear does a better job of that with what shows a stronger passion for the sandwiches.
Both Subway and Hungry Bear are of course trying to sell sandwiches. Their market ranges from simply people who like sandwiches to people who want to eat better. Subway's main item is, as everyone knows, sub sandwiches on long bread as well as wraps, while Hungry Bear sells a larger variety of sandwiches whether it be a sub or sliced bread sandwich. Both advertise their sandwiches as healthy in the most possible way, especially Hungry Bear. As for the design of the websites, tends to use a more modern tone look trendy and popular, while Hungry Bear goes for a slightly gritty and unrobotic tone. Hungry Bear seems to really want to advertise and brag how fresh they are even using wood as a background. Subway keeps its modern tone and seem to depend more on the appeal of their brand rather than the appeal of the website. Overall, I can conclude Subway tries to market best towards the modern public and Hungry Bear markets towards that and the fresh food lovers. Each both have a good website design, and both will appeal towards their markets quite well as long as the focus is on the product it sells. Personally, I feel like in this contest, Hungry Bear does a better job of that with what shows a stronger passion for the sandwiches.
Sunday, September 16, 2018
Week 4: Part 2
Nintendo: https://www.nintendo.com/
Twitch: https://www.twitch.tv
Both sites relate to my personal interest in video games. They both start out by showing me what's currently big or relevant right now taking a lot of space on the site in hopes I would click it. They also leave all the other relevant options under it in casse I'm more interested in those.
What brings me back again is what the sites offer. The Nintendo site offers their products as well as third-party games on their platform. Twitch offers a bunch of streamers either play games I enjoy or doing other things like artwork. The design of the sites are very easy and intuitive too. I can easily select what I'm looking for without the search bar. And when I do use the search bar, it always get me accurate results.
In all honesty, I feel like there is nothing that needs to be improved on these sites. However, for Nintendo's customer support site, I do feel like the site could look a little more dynamic. Everything has the same color and almost the same design making it a little confusing to navigate. I think an increase in text size would be an improvement as well so that everything is a little easier to see.
Wednesday, September 12, 2018
Week 4: Part 1
http://jamilin.com/
My biggest gripe with this website is the layout. The main articles are too small making it hard to read. What they should is make the main articles larger so the visitor can easily see what they're looking for. The overall design of the site looks so generic, I confused half of it with the potentially unsafe ads. The design should have a better and distinct enough look so it doesn't look like a collection of pop-up ads. I also dislike the organization on the home page. There are no categories listing books or videos for this person and it confuses me when I want to find something. The books, videos, etc. should all be separated and listed so that it's easier for the visitor to find.
http://gatesnfences.com/
The text of the main article is way too small and not center on the website making it confusing on what the visitor is supposed to see first. They should headline the main text so the visitor knows what to look at. I also really don't like the list of the left side. Its design is too distratcting and looks messy. What they should do is make the sub-categories more narrow and alphebetize them to make it easier and fatser to get to where you want to go. All the text is in bold font too, making everything look messier. They should only bold the subtitles not only to grab the visitor's attention better but to also make the point clearer.
https://www.apple.com/
Apple keeps their main focus not only having the biggest presence of the site but also being simple enough for the visitor to understand. It's design is simple but high quality and visually appealing. The categories are very well organized and deliver what you're asking for very easily.
https://www.toyota.com/
Toyota gives you options on how you can look for what you want and is presented at the very top of the site. The layout and design is very simple, spaced out, and organized. This make so easy and intuitive to look for something you need from thes ite whether you need to find a deal aor a specific model of car. The main focus of what it's selling is also the very first thing you see at the near top of the site.
http://jamilin.com/
My biggest gripe with this website is the layout. The main articles are too small making it hard to read. What they should is make the main articles larger so the visitor can easily see what they're looking for. The overall design of the site looks so generic, I confused half of it with the potentially unsafe ads. The design should have a better and distinct enough look so it doesn't look like a collection of pop-up ads. I also dislike the organization on the home page. There are no categories listing books or videos for this person and it confuses me when I want to find something. The books, videos, etc. should all be separated and listed so that it's easier for the visitor to find.
http://gatesnfences.com/
The text of the main article is way too small and not center on the website making it confusing on what the visitor is supposed to see first. They should headline the main text so the visitor knows what to look at. I also really don't like the list of the left side. Its design is too distratcting and looks messy. What they should do is make the sub-categories more narrow and alphebetize them to make it easier and fatser to get to where you want to go. All the text is in bold font too, making everything look messier. They should only bold the subtitles not only to grab the visitor's attention better but to also make the point clearer.
https://www.apple.com/
Apple keeps their main focus not only having the biggest presence of the site but also being simple enough for the visitor to understand. It's design is simple but high quality and visually appealing. The categories are very well organized and deliver what you're asking for very easily.
https://www.toyota.com/
Toyota gives you options on how you can look for what you want and is presented at the very top of the site. The layout and design is very simple, spaced out, and organized. This make so easy and intuitive to look for something you need from thes ite whether you need to find a deal aor a specific model of car. The main focus of what it's selling is also the very first thing you see at the near top of the site.
Monday, September 10, 2018
Week 3: Part 1
I personally have never had any difficulty communicating with any businesses. However, I have noticed that a lot of companies are very good with communicating with their consumers. I've seen fast food companies respond to feedback from customers or game companies respond to positive feedback.
Fast food companies, such as McDonald's, would give the customers a link to their survey website whether they had a complaint or compliment. Game companies would create more hype for the customers who are already hyped for a new game, like Bethesda. Either way, this shows that they are being beneficial towards the customer.
If it were me running the business, I would honestly do the same thing. I would respond to both positive and negative.feedback. Positive feedback would encourage me to keep doing what I must doing right, and negative can show me what I can do better to avoid the mistakes stated by the customer. However, I would defintely ignore the ones that aren't legitimate complaints such as "make this product that you can't ever make," or troll comments. It's only the feedback relevant to improving the business that I would take seriously.
Week 3: Part 2
McDonald's
https://www.mcdonalds.com/us/en-us.html
https://twitter.com/McDonalds - 9/7/2018
https://www.facebook.com/McDonaldsUS - 9/4/2018
https://www.youtube.com/user/McDonaldsUS/videos - 9/4/2018
I personally have never had any difficulty communicating with any businesses. However, I have noticed that a lot of companies are very good with communicating with their consumers. I've seen fast food companies respond to feedback from customers or game companies respond to positive feedback.
Fast food companies, such as McDonald's, would give the customers a link to their survey website whether they had a complaint or compliment. Game companies would create more hype for the customers who are already hyped for a new game, like Bethesda. Either way, this shows that they are being beneficial towards the customer.
If it were me running the business, I would honestly do the same thing. I would respond to both positive and negative.feedback. Positive feedback would encourage me to keep doing what I must doing right, and negative can show me what I can do better to avoid the mistakes stated by the customer. However, I would defintely ignore the ones that aren't legitimate complaints such as "make this product that you can't ever make," or troll comments. It's only the feedback relevant to improving the business that I would take seriously.
Week 3: Part 2
McDonald's
https://www.mcdonalds.com/us/en-us.html
https://twitter.com/McDonalds - 9/7/2018
https://www.facebook.com/McDonaldsUS - 9/4/2018
https://www.youtube.com/user/McDonaldsUS/videos - 9/4/2018
https://www.instagram.com/McDonalds/ - 9/6/2018
http://mcdonalds.tumblr.com/ - 3 years ago
McDonald's seem to keep up on Twitter, Facebook and Instagram. On Twitter and Facebook, they respond to feedback, but on Instagram they just post ads. They also only post ads on YouTube while disabling the comment section. Their tumblr seems to be deserted and you can only see tumblr-weeds. (I'm sorry.)
Nintendo
https://www.nintendo.com/
https://www.facebook.com/Nintendo/ - 9/9/2018
https://twitter.com/NintendoAmerica - 9/9/2018
https://www.youtube.com/nintendo - 9/7/2018
https://www.instagram.com/nintendo/ - 9/7/2018
Nintendo doesn't respond to any customer feedback on any of these. However, they do stay consistent with advertising new content for their platforms on both Facebook and Twitter. Unlike McDonald's, Nintendo uploads podcasts and a series called short talk show series called Nintendo Minute to their YouTube Channel. They also allow comments on their videos but of course never respond. Instagram seems to be more used more like how regular post on Instagram with group pictures and pictures of new collectibles in sunny areas.
Chick-fil-A
https://www.facebook.com/ChickfilA/ - 9/8/2018
https://www.instagram.com/chickfila/ - 9/8/2018
https://twitter.com/ChickfilA - 9/7/2018
https://www.youtube.com/user/chickfila/videos - 9/7/2018
http://chickfila.tumblr.com/tagged/notthatcrazy#Bg1idkWRVgDDk4ZW.97 - Date Unknown
On Facebook and Instagram, CFA post consistently but never respond. On Twitter, they don't just post pictures but also do regular tweets to create positive vibes. They also respond to the customers who are just as positive with positivity. On YouTube and Tumblr, however, they can barely gain any traction in views and barely post anything.
GameStop
https://www.gamestop.com/
https://www.facebook.com/pg/GameStop/posts/?ref=page_internal - 9/7/2018
https://twitter.com/GameStop - 9/9/2018
https://plus.google.com/+GameStop - 4/5/2016
https://www.youtube.com/user/GamestopVideo/videos - 9/9/2018
GameStop tends to advertise new games on sale pretty frequently, but never seem to respond to customer feedback. They have not posted anything on Google Plus for two years which makes sense because hardly anyone uses it as much as Facebook and Twitter. Their YouTube channel advertise new games and deals available and is very active as more games come out each week.
Best Buy
https://twitter.com/BestBuy - 9/8/2018
https://www.facebook.com/pg/bestbuy/posts/?ref=page_internal - 9/7/2018
https://www.instagram.com/bestbuy/ - 9/7/2018
https://www.pinterest.com/BestBuy/ - Date Unknown
Best Buy much like Gamestop advertises new games and deals and other appliances but never respond to customer feedback. They also tend to use Pinterest as somewhat of a menu for all the items you can buy. They organize it into different categories such as appliances and deals
It seems that all these businesses of course have Facebook and Twitter as they are indeed the most popular social media platforms. Some do respond to feedback whether it be positive or negative, while others just stay quiet. Some even use YouTube to advertise with videos and generate extra revenue with the amount of views they get.
I've seen customers give feedback about their postive or negative experiences at a restaurant and sometimes the company would respond. I've also seen the customers request old recipes back but the company usually wouldn't respond, possibly because they have nothing relevant to respond with. Either way, I do think a customer's comment has to be legitimate in order to recieve a response from the company.
Tuesday, September 4, 2018
Week Two
The most common social media platforms that seem geared toward personal use are Facebook and Twitter. They both allow you to share whatever you want whether you want to communicate just between your friends or to anyone. Facebook is used kinda like a scrapbook while Twitter is best used to give updates to your followers.
Businesses like Facebook because it usually shows random posts on one's timeline, giving them a more likely chance to come across an ad. Twitter is used like this too, but companies like this to give updates to their consumers. Restaurants could introduce their followers to new dishes, or game companies can update their fans on deals and new content.
Both platforms are well suited for business just like they are well suited for anyone. They are easy to use and upload content while allowing a lot of freedom for people to post pretty much whatever they want. This gives businesses the easily accessible freedom to communicate with consumers and it works best as a marketing tool for them since everyone has social media.
The most common social media platforms that seem geared toward personal use are Facebook and Twitter. They both allow you to share whatever you want whether you want to communicate just between your friends or to anyone. Facebook is used kinda like a scrapbook while Twitter is best used to give updates to your followers.
Businesses like Facebook because it usually shows random posts on one's timeline, giving them a more likely chance to come across an ad. Twitter is used like this too, but companies like this to give updates to their consumers. Restaurants could introduce their followers to new dishes, or game companies can update their fans on deals and new content.
Both platforms are well suited for business just like they are well suited for anyone. They are easy to use and upload content while allowing a lot of freedom for people to post pretty much whatever they want. This gives businesses the easily accessible freedom to communicate with consumers and it works best as a marketing tool for them since everyone has social media.
Friday, August 24, 2018
My choice for This Template
I chose this template because I like to keep things straightforward. When the reader wants to click on an article, the first thing they wanna get to is the article itself. In blogger, it shouldn't be any different.
I personally love black and purple, so the colors seem naturally right for my blog. The background image represents my love for fiery colors. The black color and size of the text boxes will set it apart from the background thus being noticed by the reader.
This template, in my opinion, is similar to how fan wikias have large background images but are covered by a large text box. They both set the theme for what they are writing about while also keeping the focus on the material. However, unlike wikias, Blogger uses smaller text to make the reader not scroll as much whether on desktop or mobile.
I chose this template because I like to keep things straightforward. When the reader wants to click on an article, the first thing they wanna get to is the article itself. In blogger, it shouldn't be any different.
I personally love black and purple, so the colors seem naturally right for my blog. The background image represents my love for fiery colors. The black color and size of the text boxes will set it apart from the background thus being noticed by the reader.
This template, in my opinion, is similar to how fan wikias have large background images but are covered by a large text box. They both set the theme for what they are writing about while also keeping the focus on the material. However, unlike wikias, Blogger uses smaller text to make the reader not scroll as much whether on desktop or mobile.
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