Week 5: Part 2
Obviously, my target market for my business, X-Tension Gaming, is of course competitive gamers. In order to generate sales, I need to include a large variety of competitive games that people enjoy, such as Super Smash Bros. or DragonBall FighterZ. I also need to make sure the venue is comfortable and appealing so that visitors that aren't competing would enjoy it too.
If people want to compete, they have to pay a venue fee plus a certain amount of money depending on how many games they want to compete in. If they just want to spectate a game, they would only have to pay the venue fee. To be increase more sales however, the prices need to be lower for each game a person plays. In major tournaments, regular registration can usually cost half a hundred dollars. My intention would be to make that lower since the venue wouldn't be too big and it would appeal to customers who want to save money.
Sunday, September 23, 2018
Wednesday, September 19, 2018
Week 5: Part 1:
Both Subway and Hungry Bear are of course trying to sell sandwiches. Their market ranges from simply people who like sandwiches to people who want to eat better. Subway's main item is, as everyone knows, sub sandwiches on long bread as well as wraps, while Hungry Bear sells a larger variety of sandwiches whether it be a sub or sliced bread sandwich. Both advertise their sandwiches as healthy in the most possible way, especially Hungry Bear. As for the design of the websites, tends to use a more modern tone look trendy and popular, while Hungry Bear goes for a slightly gritty and unrobotic tone. Hungry Bear seems to really want to advertise and brag how fresh they are even using wood as a background. Subway keeps its modern tone and seem to depend more on the appeal of their brand rather than the appeal of the website. Overall, I can conclude Subway tries to market best towards the modern public and Hungry Bear markets towards that and the fresh food lovers. Each both have a good website design, and both will appeal towards their markets quite well as long as the focus is on the product it sells. Personally, I feel like in this contest, Hungry Bear does a better job of that with what shows a stronger passion for the sandwiches.
Both Subway and Hungry Bear are of course trying to sell sandwiches. Their market ranges from simply people who like sandwiches to people who want to eat better. Subway's main item is, as everyone knows, sub sandwiches on long bread as well as wraps, while Hungry Bear sells a larger variety of sandwiches whether it be a sub or sliced bread sandwich. Both advertise their sandwiches as healthy in the most possible way, especially Hungry Bear. As for the design of the websites, tends to use a more modern tone look trendy and popular, while Hungry Bear goes for a slightly gritty and unrobotic tone. Hungry Bear seems to really want to advertise and brag how fresh they are even using wood as a background. Subway keeps its modern tone and seem to depend more on the appeal of their brand rather than the appeal of the website. Overall, I can conclude Subway tries to market best towards the modern public and Hungry Bear markets towards that and the fresh food lovers. Each both have a good website design, and both will appeal towards their markets quite well as long as the focus is on the product it sells. Personally, I feel like in this contest, Hungry Bear does a better job of that with what shows a stronger passion for the sandwiches.
Sunday, September 16, 2018
Week 4: Part 2
Nintendo: https://www.nintendo.com/
Twitch: https://www.twitch.tv
Both sites relate to my personal interest in video games. They both start out by showing me what's currently big or relevant right now taking a lot of space on the site in hopes I would click it. They also leave all the other relevant options under it in casse I'm more interested in those.
What brings me back again is what the sites offer. The Nintendo site offers their products as well as third-party games on their platform. Twitch offers a bunch of streamers either play games I enjoy or doing other things like artwork. The design of the sites are very easy and intuitive too. I can easily select what I'm looking for without the search bar. And when I do use the search bar, it always get me accurate results.
In all honesty, I feel like there is nothing that needs to be improved on these sites. However, for Nintendo's customer support site, I do feel like the site could look a little more dynamic. Everything has the same color and almost the same design making it a little confusing to navigate. I think an increase in text size would be an improvement as well so that everything is a little easier to see.
Wednesday, September 12, 2018
Week 4: Part 1
http://jamilin.com/
My biggest gripe with this website is the layout. The main articles are too small making it hard to read. What they should is make the main articles larger so the visitor can easily see what they're looking for. The overall design of the site looks so generic, I confused half of it with the potentially unsafe ads. The design should have a better and distinct enough look so it doesn't look like a collection of pop-up ads. I also dislike the organization on the home page. There are no categories listing books or videos for this person and it confuses me when I want to find something. The books, videos, etc. should all be separated and listed so that it's easier for the visitor to find.
http://gatesnfences.com/
The text of the main article is way too small and not center on the website making it confusing on what the visitor is supposed to see first. They should headline the main text so the visitor knows what to look at. I also really don't like the list of the left side. Its design is too distratcting and looks messy. What they should do is make the sub-categories more narrow and alphebetize them to make it easier and fatser to get to where you want to go. All the text is in bold font too, making everything look messier. They should only bold the subtitles not only to grab the visitor's attention better but to also make the point clearer.
https://www.apple.com/
Apple keeps their main focus not only having the biggest presence of the site but also being simple enough for the visitor to understand. It's design is simple but high quality and visually appealing. The categories are very well organized and deliver what you're asking for very easily.
https://www.toyota.com/
Toyota gives you options on how you can look for what you want and is presented at the very top of the site. The layout and design is very simple, spaced out, and organized. This make so easy and intuitive to look for something you need from thes ite whether you need to find a deal aor a specific model of car. The main focus of what it's selling is also the very first thing you see at the near top of the site.
http://jamilin.com/
My biggest gripe with this website is the layout. The main articles are too small making it hard to read. What they should is make the main articles larger so the visitor can easily see what they're looking for. The overall design of the site looks so generic, I confused half of it with the potentially unsafe ads. The design should have a better and distinct enough look so it doesn't look like a collection of pop-up ads. I also dislike the organization on the home page. There are no categories listing books or videos for this person and it confuses me when I want to find something. The books, videos, etc. should all be separated and listed so that it's easier for the visitor to find.
http://gatesnfences.com/
The text of the main article is way too small and not center on the website making it confusing on what the visitor is supposed to see first. They should headline the main text so the visitor knows what to look at. I also really don't like the list of the left side. Its design is too distratcting and looks messy. What they should do is make the sub-categories more narrow and alphebetize them to make it easier and fatser to get to where you want to go. All the text is in bold font too, making everything look messier. They should only bold the subtitles not only to grab the visitor's attention better but to also make the point clearer.
https://www.apple.com/
Apple keeps their main focus not only having the biggest presence of the site but also being simple enough for the visitor to understand. It's design is simple but high quality and visually appealing. The categories are very well organized and deliver what you're asking for very easily.
https://www.toyota.com/
Toyota gives you options on how you can look for what you want and is presented at the very top of the site. The layout and design is very simple, spaced out, and organized. This make so easy and intuitive to look for something you need from thes ite whether you need to find a deal aor a specific model of car. The main focus of what it's selling is also the very first thing you see at the near top of the site.
Monday, September 10, 2018
Week 3: Part 1
I personally have never had any difficulty communicating with any businesses. However, I have noticed that a lot of companies are very good with communicating with their consumers. I've seen fast food companies respond to feedback from customers or game companies respond to positive feedback.
Fast food companies, such as McDonald's, would give the customers a link to their survey website whether they had a complaint or compliment. Game companies would create more hype for the customers who are already hyped for a new game, like Bethesda. Either way, this shows that they are being beneficial towards the customer.
If it were me running the business, I would honestly do the same thing. I would respond to both positive and negative.feedback. Positive feedback would encourage me to keep doing what I must doing right, and negative can show me what I can do better to avoid the mistakes stated by the customer. However, I would defintely ignore the ones that aren't legitimate complaints such as "make this product that you can't ever make," or troll comments. It's only the feedback relevant to improving the business that I would take seriously.
Week 3: Part 2
McDonald's
https://www.mcdonalds.com/us/en-us.html
https://twitter.com/McDonalds - 9/7/2018
https://www.facebook.com/McDonaldsUS - 9/4/2018
https://www.youtube.com/user/McDonaldsUS/videos - 9/4/2018
I personally have never had any difficulty communicating with any businesses. However, I have noticed that a lot of companies are very good with communicating with their consumers. I've seen fast food companies respond to feedback from customers or game companies respond to positive feedback.
Fast food companies, such as McDonald's, would give the customers a link to their survey website whether they had a complaint or compliment. Game companies would create more hype for the customers who are already hyped for a new game, like Bethesda. Either way, this shows that they are being beneficial towards the customer.
If it were me running the business, I would honestly do the same thing. I would respond to both positive and negative.feedback. Positive feedback would encourage me to keep doing what I must doing right, and negative can show me what I can do better to avoid the mistakes stated by the customer. However, I would defintely ignore the ones that aren't legitimate complaints such as "make this product that you can't ever make," or troll comments. It's only the feedback relevant to improving the business that I would take seriously.
Week 3: Part 2
McDonald's
https://www.mcdonalds.com/us/en-us.html
https://twitter.com/McDonalds - 9/7/2018
https://www.facebook.com/McDonaldsUS - 9/4/2018
https://www.youtube.com/user/McDonaldsUS/videos - 9/4/2018
https://www.instagram.com/McDonalds/ - 9/6/2018
http://mcdonalds.tumblr.com/ - 3 years ago
McDonald's seem to keep up on Twitter, Facebook and Instagram. On Twitter and Facebook, they respond to feedback, but on Instagram they just post ads. They also only post ads on YouTube while disabling the comment section. Their tumblr seems to be deserted and you can only see tumblr-weeds. (I'm sorry.)
Nintendo
https://www.nintendo.com/
https://www.facebook.com/Nintendo/ - 9/9/2018
https://twitter.com/NintendoAmerica - 9/9/2018
https://www.youtube.com/nintendo - 9/7/2018
https://www.instagram.com/nintendo/ - 9/7/2018
Nintendo doesn't respond to any customer feedback on any of these. However, they do stay consistent with advertising new content for their platforms on both Facebook and Twitter. Unlike McDonald's, Nintendo uploads podcasts and a series called short talk show series called Nintendo Minute to their YouTube Channel. They also allow comments on their videos but of course never respond. Instagram seems to be more used more like how regular post on Instagram with group pictures and pictures of new collectibles in sunny areas.
Chick-fil-A
https://www.facebook.com/ChickfilA/ - 9/8/2018
https://www.instagram.com/chickfila/ - 9/8/2018
https://twitter.com/ChickfilA - 9/7/2018
https://www.youtube.com/user/chickfila/videos - 9/7/2018
http://chickfila.tumblr.com/tagged/notthatcrazy#Bg1idkWRVgDDk4ZW.97 - Date Unknown
On Facebook and Instagram, CFA post consistently but never respond. On Twitter, they don't just post pictures but also do regular tweets to create positive vibes. They also respond to the customers who are just as positive with positivity. On YouTube and Tumblr, however, they can barely gain any traction in views and barely post anything.
GameStop
https://www.gamestop.com/
https://www.facebook.com/pg/GameStop/posts/?ref=page_internal - 9/7/2018
https://twitter.com/GameStop - 9/9/2018
https://plus.google.com/+GameStop - 4/5/2016
https://www.youtube.com/user/GamestopVideo/videos - 9/9/2018
GameStop tends to advertise new games on sale pretty frequently, but never seem to respond to customer feedback. They have not posted anything on Google Plus for two years which makes sense because hardly anyone uses it as much as Facebook and Twitter. Their YouTube channel advertise new games and deals available and is very active as more games come out each week.
Best Buy
https://twitter.com/BestBuy - 9/8/2018
https://www.facebook.com/pg/bestbuy/posts/?ref=page_internal - 9/7/2018
https://www.instagram.com/bestbuy/ - 9/7/2018
https://www.pinterest.com/BestBuy/ - Date Unknown
Best Buy much like Gamestop advertises new games and deals and other appliances but never respond to customer feedback. They also tend to use Pinterest as somewhat of a menu for all the items you can buy. They organize it into different categories such as appliances and deals
It seems that all these businesses of course have Facebook and Twitter as they are indeed the most popular social media platforms. Some do respond to feedback whether it be positive or negative, while others just stay quiet. Some even use YouTube to advertise with videos and generate extra revenue with the amount of views they get.
I've seen customers give feedback about their postive or negative experiences at a restaurant and sometimes the company would respond. I've also seen the customers request old recipes back but the company usually wouldn't respond, possibly because they have nothing relevant to respond with. Either way, I do think a customer's comment has to be legitimate in order to recieve a response from the company.
Tuesday, September 4, 2018
Week Two
The most common social media platforms that seem geared toward personal use are Facebook and Twitter. They both allow you to share whatever you want whether you want to communicate just between your friends or to anyone. Facebook is used kinda like a scrapbook while Twitter is best used to give updates to your followers.
Businesses like Facebook because it usually shows random posts on one's timeline, giving them a more likely chance to come across an ad. Twitter is used like this too, but companies like this to give updates to their consumers. Restaurants could introduce their followers to new dishes, or game companies can update their fans on deals and new content.
Both platforms are well suited for business just like they are well suited for anyone. They are easy to use and upload content while allowing a lot of freedom for people to post pretty much whatever they want. This gives businesses the easily accessible freedom to communicate with consumers and it works best as a marketing tool for them since everyone has social media.
The most common social media platforms that seem geared toward personal use are Facebook and Twitter. They both allow you to share whatever you want whether you want to communicate just between your friends or to anyone. Facebook is used kinda like a scrapbook while Twitter is best used to give updates to your followers.
Businesses like Facebook because it usually shows random posts on one's timeline, giving them a more likely chance to come across an ad. Twitter is used like this too, but companies like this to give updates to their consumers. Restaurants could introduce their followers to new dishes, or game companies can update their fans on deals and new content.
Both platforms are well suited for business just like they are well suited for anyone. They are easy to use and upload content while allowing a lot of freedom for people to post pretty much whatever they want. This gives businesses the easily accessible freedom to communicate with consumers and it works best as a marketing tool for them since everyone has social media.
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