Thursday, November 15, 2018

Week 13: Part 1

2GGaming, Level Up Live, VG BootCamp, CEO Gaming, and Most Valuable Gaming all tend to use Twitter, Facebook, and YouTube for advertising. The only times any of these businesses use YouTube for advertising is usually to announce a new upcoming major tournament event. They usually present in an epic style with epic music playing with it announcing the games that will have tournaments there. This is definitely effective as it can create excitement and an urge to go for the consumer. 

On Twitter and Facebook, they tend to announce upcoming tournaments but through a less exciting post since it is usually just text and a picture. The pictures are usually very well-designed and appealing to draw basic attention, but what matters more is what is the picture or post about. The posts should be able to answer questions like "Where is this event held? What games will be there? Can this game be there? etc." The businesses can also create polls to see what the consumer wants to see. These polls are usually to add different games in future tournaments whether they be regular or annual. Sometimes, these business will even share clips of amazing high-level play from one of their players to showcase what the business is all about. If the business doesn't promise high-level gameplay, there's no point in being a high-level competitive gaming business. All of these ways of marketing are the best way to advertise a gaming business whether it'd be a tournament organizer or eSports team.

Sunday, November 11, 2018

Week 12: Part 2

Twitch would easily be the best source for my business. Twitch is a video broadcasting platform usually used by gamers. Here, streamers can stream themselves playing any game they want and get in touch with random users in a chat box. Those users can also financially support the streamers through paid channel subscriptions, giving bits (Twitch's digital currency), or even just donating money. However, you will need a good amount of average viewers in order to gain any revenue, even advertisements. Businesses like mine use this platform as one of the many paths of revenue for them. Gamers want to see high-level gameplay and Twitch allows us to catch potential excitement live without any spoilers otherwise. While the amount of live viewers will generate enough money as it is, the extra options to support financialy through subscriptions and donations are certainly more beneficial.  YouTube's live streaming can work the exact same way, though donations are accepted through Twitch. Some streamers use both at the same time potentially doubling the revenue. Either way, Twitch is definitely the best source of revenue for eSports businesses like mine.

Thursday, November 8, 2018

Week 12: Part 1

There aren't a whole lot of useful platforms for my business, but I know one website that businesses like mine use a lot, and that's smash.gg. This website allows businesses to create an easy way for players to register for an event, see who's going to it, and what's going on in the bracket. Businesses will use this to advertise an upcoming event and list details of where and when it will be held, and charge a certain price for each individual game/tournament, such as $10 for Smash Bros. or $5 for ARMS. Each tournament shows how many people have registered and are supposed to be going. While I can't necessarily control who comes to my tournaments, this feature is still useful since it can actually convince more players to come. If top Melee player HungryBox decided to come to my tournament, this would encourage Melee fans to come too just to meet HungryBox, creating more revenue. I personally have been to tournaments where players used this website to also see who's where in the tournament bracket. It's definitely a very useful website for both the business and the players. The players can register for a tournament very easily and it creates an easy path for registration sales. And while it doesn't have any communication like other social platforms, it still is the go-to website for competitive gaming businesses.

Wednesday, October 31, 2018

Week 11: Part 1

For email newsletters, I could show the winners of any previous tournaments of a certain game. Usually in social media, businesses like mine tend to tweet about the winners of the tournament they just competed in. Tournaments are often collected in a series such as Wednesday Night Fights in California or Xanadu in Maryland. This is so they can continue to advertise the tournaments they hold so the consumer knows what it is and when they can go. Advertising a tournament series and the winner of each one in my newsletter would basically say "if you come to this tournament, this could be you and you could win this prize money!" I could also advertise the upcoming tournaments that I could potentially have before they start again including dates, prices of entry, etc. Some announcements such as upcoming majors and supporting team members going to tournaments would be nice for fans of my business and increase potential sales in entries for tournaments mentioned. With all this information, I would send out the newsletters weekly. This is because If I were to do this everyday, I would have nothing to talk about since most major information such as future plans and tournaments happen randomly and would be a wasted effort. Plus, emailing nowadays is not the same as instant messaging. People don't always check their email every single day, so information in daily newsletters would quickly become irrelevant and harder to follow. Once a week will help the consumer make plans for the tournaments mentioned, and will only take a little time out of their week to read. While Facebook and especially Twitter are best for announcing upcoming events, this could also be useful to consumers who don't use social media and especially the people who enjoy my business.

Monday, October 29, 2018

Week 10: Part 2

Really, the only category I woul blog about is competitive gaming. I would usually tend to talk about just the video games since gamers are my target audience. I would want to blog about upcoming events for various video game tournaments for ARMS and whatnot. The ARMS community would enjoy the stuff I write about especially in a day and age where ARMS barely has any exposure at all. However, Smash Bros. is a humungously popular franchise especially since the newest game, Super Smash Bros. Ultimate, is coming in around one month. Before the game's release, I could talk about potential competitive features and torunaments or analyze the new characters being added to the game. After the release, however, I could talk about my impressions on how each character feels, what stages will be allowed in tournaments, and expermient with the new modes they have added to the game such as the Final Smash meter (a meter that is built up over time to unleash a special move). Either way, my core audience is competitive gamers, especially Nintendo fans, and I will exclusively blog about my thoughts on these things. And if people are interested enough in my opinions, they could ending supporting my business.

Wednesday, October 24, 2018

Week 10: Part 1

Usually, in social media, it makes sense to add a personal touch to a post if the user is the face of the business or to market the true passion of why the business exists. This is usually for personal, smaller local businesses. It helps relate to the customer on what they enjoy about the business. In larger corporate businesses, however, it's usually best to not add a personal touch to the posts because large companies are run by tons of people. The CEO may post on their own social media, but never on the company's. Companies exist to make money and sell, and any post you see from a large company will advertise like it's selling you something rather than expressing how they personally feel. Just because one person feels one way about the company they work for doesn't mean everyone feels the exact same way. Therefore, it is best to sell with a positive vibe about a product despite how the employees feel. 


Monday, October 15, 2018

Week 8: Part 2

I see a lot of eSports teams and businesses use visual platforms like YouTube and Twitter. They always use YouTube to upload the VoDs from their livestreams and announce new events on their Twitter and Facebook. 2GGaming uploads their VoDs on YouTube usually righter after they stream an event every week. They also post on Twitter every few hours in a day, usually to advertise a stream or an upcoming event. This last post they made however was announcing that they are looking for tournament organizers for different competitive games. And even though they over 35,000 followers, they only average so few likes and comments on their posts.

Level Up Series does the exact same thing, only they use other YouTube channels like Body Count Fighting to upload all of their VoDs. They don't post on Twitter or Facebook as often as 2GGaming unless they were holding one of their Wednesday Night Fights tournaments the day of.  Similar to 2GGaming, however, they have a great amount of followers but barely get any traction in terms of likes and comments.

Since Echo Fox is more of a team than a tournament holder, they upload highlight reels and player interviews instead of tournament matches. They pretty much just upload whenever they want and don't really have an upload schedule for their channel. The same goes for their Twitter account. They only upload pretty much whenever they want and when they do, it's usually about a team member's highlight in a game or an update with their business. They have over 90,000 followers and don't get thet many likes or comments, but definitely get more than 2GGaming and Level Up Series. This is probably because Echo Fox involves more games than just fighting games.

VGBootCamp is often involved with major tournaments for Super Smash Bros. as well as their own venue in Maryland. As a result they upload videos on their channel pretty much every day. This is usually for Smash 4 or Smash Melee, and other times Tekken 7, Street Fighter, or DragonBall FighterZ. They also advertise these new VoDs on their twitter page the same day they upload the videos, leaving less room for highlight posts or other ads. They have over 50,000 followers but hardly get any traction on their posts. This is probably because they upload so frequently, the viewer will barely want to see the videos. Still, it's a good idea to upload all VoDs so the viewer can look for it with ease.

By the way, one thing these businesses have in common when it comes to YouTube is their thumbnails. They have the names of the players from the videos matches, the character they used, the day it was streamed, where they are in the tournament bracket, what game they are playing, and what event it is. This is visual communication for the viewer since YouTube only shows so many words on a YouTube video. I too have done this for SoCal ARMS where I made thumbnails for the VoDs of the ARMS tournaments they streamed.

I guess what I can learn from all this for my own business is that I must post frequently enough to keep my audience engaged or at least provide for convenience. It may not gain much traction but that shouldn't be the point of my posts. As long as I have enough viewers on my Twitch channel and the many VoDs I would upload, social media will still be the best tool for my business.