Week 6

Post reaches on Facebook are simply when people have looked at the posts you made, while post engagement is the viewers actually engaging with the post such as commenting or sharing. It's important to know the difference because the reaches will tell you if you are finding your target demographic and engagement will show how many people actually care enough to interact with your facebook page. You can use these "insights," as Facebook calls them, to have a better idea of who your perfect customer could be. With this in mind, you can improve your advertising and understand what your audience expects out of your business. For example, I know that video games aren't just popular with young adults but kids too, so if my insights showed a lot of kids see my page, I could use that and market more towards the kids and the young adults to keep both demographics happy.