Week 8: Part 2

I see a lot of eSports teams and businesses use visual platforms like YouTube and Twitter. They always use YouTube to upload the VoDs from their livestreams and announce new events on their Twitter and Facebook. 2GGaming uploads their VoDs on YouTube usually righter after they stream an event every week. They also post on Twitter every few hours in a day, usually to advertise a stream or an upcoming event. This last post they made however was announcing that they are looking for tournament organizers for different competitive games. And even though they over 35,000 followers, they only average so few likes and comments on their posts.

Level Up Series does the exact same thing, only they use other YouTube channels like Body Count Fighting to upload all of their VoDs. They don't post on Twitter or Facebook as often as 2GGaming unless they were holding one of their Wednesday Night Fights tournaments the day of.  Similar to 2GGaming, however, they have a great amount of followers but barely get any traction in terms of likes and comments.

Since Echo Fox is more of a team than a tournament holder, they upload highlight reels and player interviews instead of tournament matches. They pretty much just upload whenever they want and don't really have an upload schedule for their channel. The same goes for their Twitter account. They only upload pretty much whenever they want and when they do, it's usually about a team member's highlight in a game or an update with their business. They have over 90,000 followers and don't get thet many likes or comments, but definitely get more than 2GGaming and Level Up Series. This is probably because Echo Fox involves more games than just fighting games.

VGBootCamp is often involved with major tournaments for Super Smash Bros. as well as their own venue in Maryland. As a result they upload videos on their channel pretty much every day. This is usually for Smash 4 or Smash Melee, and other times Tekken 7, Street Fighter, or DragonBall FighterZ. They also advertise these new VoDs on their twitter page the same day they upload the videos, leaving less room for highlight posts or other ads. They have over 50,000 followers but hardly get any traction on their posts. This is probably because they upload so frequently, the viewer will barely want to see the videos. Still, it's a good idea to upload all VoDs so the viewer can look for it with ease.

By the way, one thing these businesses have in common when it comes to YouTube is their thumbnails. They have the names of the players from the videos matches, the character they used, the day it was streamed, where they are in the tournament bracket, what game they are playing, and what event it is. This is visual communication for the viewer since YouTube only shows so many words on a YouTube video. I too have done this for SoCal ARMS where I made thumbnails for the VoDs of the ARMS tournaments they streamed.

I guess what I can learn from all this for my own business is that I must post frequently enough to keep my audience engaged or at least provide for convenience. It may not gain much traction but that shouldn't be the point of my posts. As long as I have enough viewers on my Twitch channel and the many VoDs I would upload, social media will still be the best tool for my business.