Week 5: Part 1:

Both Subway and Hungry Bear are of course trying to sell sandwiches. Their market ranges from simply people who like sandwiches to people who want to eat better. Subway's main item is, as everyone knows, sub sandwiches on long bread as well as wraps, while Hungry Bear sells a larger variety of sandwiches whether it be a sub or sliced bread sandwich. Both advertise their sandwiches as healthy in the most possible way, especially Hungry Bear. As for the design of the websites, tends to use a more modern tone look trendy and popular, while Hungry Bear goes for a slightly gritty and unrobotic tone. Hungry Bear seems to really want to advertise and brag how fresh they are even using wood as a background. Subway keeps its modern tone and seem to depend more on the appeal of their brand rather than the appeal of the website. Overall, I can conclude Subway tries to market best towards the modern public and Hungry Bear markets towards that and the fresh food lovers. Each both have a good website design, and both will appeal towards their markets quite well as long as the focus is on the product it sells. Personally, I feel like in this contest, Hungry Bear does a better job of that with what shows a stronger passion for the sandwiches.