Week 10: Part 1
Usually, in social media, it makes sense to add a personal touch to a post if the user is the face of the business or to market the true passion of why the business exists. This is usually for personal, smaller local businesses. It helps relate to the customer on what they enjoy about the business. In larger corporate businesses, however, it's usually best to not add a personal touch to the posts because large companies are run by tons of people. The CEO may post on their own social media, but never on the company's. Companies exist to make money and sell, and any post you see from a large company will advertise like it's selling you something rather than expressing how they personally feel. Just because one person feels one way about the company they work for doesn't mean everyone feels the exact same way. Therefore, it is best to sell with a positive vibe about a product despite how the employees feel.
Hi Cole! .. Really good post. You made strong points on why its important not to post personal views on a large corporation blog site. Especially if your personal views contradicts the companies core values and beliefs.
ReplyDeleteVery interesting point about blogging for large vs small business. For some business, it is best to leave the personal feelings out. Personal feelings and opinions can just as easily alienate potential customers.
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